We understand that all operators, rig contractors and oilfield services companies have their own history of unique operations and cultures. The idea of creating a single standardized interface / workflow to enable action that fits all companies is inevitably counterproductive because all of our clients are different. We have seen many well-meaning projects fail because human factors were ignored, or a one-size-fits-all approach was leveraged. Our approach of working within our customer’s existing ecosystems and slowly changing the culture through improved drilling operations has a much higher probability of long-term success. Therefore, rather than provide a full system, we remain flexible and work to integrate and continually improve the backend engine within our customer’s distinct environment.